Optical Shop

Your source for glasses and sunglasses in the Grand Traverse area with a vast selection for fashion, fun, sports, and safety.

Why buy glasses and sunglasses elsewhere or online when Traverse City Eye’s Optical Boutique is so near with comprehensive eyecare services under one roof?

Traverse City Eye has been in the eyewear business for over 30 years. As an established practice in the community, generations of families continue to visit us for our quality, affordable patient eyewear.

Style and Comfort

Find your perfect pair of eyeglasses and sunglasses, prescription or non-prescription.
Our complete optical store serving the Traverse City, Kalkaska, and the Grand Traverse area has a wide array of brand name eyeglass frames and lens styles for adults and children of all ages. Our experienced opticians will make sure you have the right frames for a comfortable and effective fit on your face.

Lens Variety

We can also offer you a variety of lens styles for your specific needs. From single vision lenses and bifocals to trifocals and progressive lenses (including Varilux), we can recommend functional lenses that will allow you to see the world as clearly as possible.

Newly purchased frames come with a 1-year warranty against manufacturer defects. Ask about our 2nd pair discounts.


  • Designer Frames
  • Designer Sunglasses
  • Kid’s Glasses
  • Men’s Glasses
  • Reading Sunglasses
  • Women’s Glasses
  • Prescription Sunglasses

Eyewear Brands

  • Betsey Johnson
  • Boss
  • Charmant
  • Cinzia
  • Cote D’Azur
  • Diff
  • Eco
  • Eddie Bauer
  • Fysh
  • Isaac Mizrahi
  • John Varvatos
  • Jones NY
  • Kate Spade
  • Kliik
  • Lily Pulitzer
  • Liz Claiborne
  • Marc Jacobs
  • Maui Jim
  • Modo
  • Police
  • Prodesign
  • Rag and Bone
  • Ray Ban
  • Safilo
  • Scott Harris
  • Silhouette
  • Vera Bradley

Kids Eyewear Brands

  • Converse Kids
  • DB4k (David Benjamin for Kids)
  • Hello Kitty
  • My Little Pony
  • Ray Ban Kids
  • Teenage Mutant Ninja Turtles
  • Vera Bradley

Select Your Lens Material and Lens Options

  • CR-39
  • High Index
  • Polycarbonate
  • Transitions (photochromic)
  • Glass
  • Trivex
  • Crizal (anti-reflective lenses)
  • Scratch Resistance Lenses
  • UV Coating
  • Tinted Lenses

Additional Eyewear Types

  • Bifocals
  • Polarized Sunglasses
  • Prescription Sports Glasses
  • Progressive Lenses (Varilux)
  • Safety Eyewear
  • Single Vision
  • Rimless Frames
  • Titanium Frames
  • Trifocals
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